Press Release




FOR IMMEDATE RELEASE


Kidomo Inc. Launches New Web Site

Bob the BuilderTM to Star in Upcoming
National Event Program


TORONTO, November 19, 2004
– Kidomo Inc., a leader in the field of event production, marketing and sponsorship in Canada, launched a new web site today in preparation for its impressive 2005 national event program featuring some of television’s most popular children’s characters. The 2005 line-up features Bob the BuilderTM performing live for kids and families at shopping centres in 30 Canadian cities in the spring, followed by a fall tour featuring The Big Comfy Couch. Both Bob the BuilderTM and The Big Comfy Couch are televised regularly on Treehouse TV, Canada’s favourite preschool television network.

Kidomo creates and produces live events and full-service marketing programs that reach Canadian moms with young children where they live, play and shop. The Kidomo team has developed and refined a unique family marketing environment that brings together leading consumer brands and much-loved children’s properties, with excellent results. Working directly with the licensors of Canada’s most popular children’s television programs, and in partnership with Treehouse TV, Kidomo has brought the Treehouse Live brand to life with hugely successful events across the country.

Characters such as BarneyTM, Bob the BuilderTM and Molly & Loonette from The Big Comfy Couch are foremost in the minds of children and parents, creating tremendous excitement and anticipation before each live event. This excitement, combined with the support of national media partners and grass-roots public relations campaigns, results in capacity crowds and a consistently highly rated audience experience. During Kidomo’s recent national tour featuring BarneyTM, overall attendance reached almost 100,000, exceeding all expectations.

Kidomo consistently provides customized turn-key marketing solutions for its partners and sponsors, putting their brands and products directly in front of family audiences in a fun, interactive and creative way. Currently, Kidomo is seeking a limited number of reputable Canadian companies to join its family of 2005 sponsors. Kidomo is proud to work in partnership with Treehouse TV and exceptional licensing partners, HIT Entertainment and Tadpole Kids. Kidomo is also thrilled to announce the return of Hewlett-Packard, Funrise Toys and Today’s Parent Magazine as national tour sponsors. More details about Bob the BuilderTM and The Big Comfy Couch national tours will be announced in coming months.

Kidomo was launched in 1999 by Marketing Specialists, a Canadian company with a proven track record of success in event production, marketing and public relations for more than 20 years. In addition to national tours, Kidomo also produces top quality live children’s entertainment programs at key Ontario attractions including Ontario Place and Casa Loma.

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For more information please call 416-597-9940 or visit www.kidomo.com.




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